A Bucky Badger statue painted in graduation gown and mortar board, near Bascom Hall.

On, Wisconsin!

In achievement and prestige, the University of Wisconsin–Madison has long been recognized as one of America’s great universities. On a lakefront campus that is considered among the nation’s most picturesque, this public, land-grant institution includes a complete spectrum of liberal arts studies, professional programs, and student activities. This remarkable place is home to a million stories, and in Strategic Communication we share those stories of the people, places and passion that drive UW–Madison.

Created in 2023, the Office of the Vice Chancellor for Strategic Communication (VCSC) is a full-service strategic communications and marketing group dedicated to promoting the value and impact of UW–Madison.

The office serves the UW–Madison campus through two main focus areas, University Communications and University Marketing.