A W crest banner waves in the wind against a blue sky with puffy white clouds.

Policies and Guidelines


All university-wide policies have moved to the UW–Madison Policy Library at policy.wisc.edu. The policy library brings all university-wide policies together in one place so you can quickly locate the most accurate, up-to-date version of a policy.

Visit the Policy Library and search for a specific policy by topic or key word(s).

How and when advertising can be used to generate revenue for university units and activities.

Film, Television, Commercial Production on Campus
Rules governing film, television, photo or video production on campus by non-university organizations. Location agreement information and other documentation provided.

Guidance on the creation and use of photographs.

How and when sponsorship can be used to generate revenue for university units and activities.

UW-Madison compliance with UW System TikTok policies.

Use of Marks
How and when both university and non-university entities can use university logos, images, names, and marks.

Web Accessibility
Guidance on how to ensure that web pages are accessible to users with disabilities.


Banners and Signage
Information on where and when banners may be posted on campus.

Commercial Use
Guidance on the commercial use of campus by non-university organizations.

Drone/Unmanned Aircraft Use
Defines the requirements for the use of unmanned aircraft, or drones, on UW–Madison-owned or -controlled property, or elsewhere where university-affiliated activities occur.

Editorial Style Guide

Employee Resources

Social Media
Guidance on identifying and assessing potential issues.

Statements for Publication
Approved verbiage for copyright statements, equal opportunity and affirmative action statements, as well as UW–Madison’s mission statement.

Aligning campus research and education on sustainability with communications operations and practices.

Guidance on the creation and use of videos.