A graduating student holds the commencement program during the UW Commencement ceremony.

What we do

The Office of Strategic Communication has two areas of focus that offer a variety of services and programs for the university community, news media, alumni, and the general public. These units, University Communications and University Marketing, work collaboratively and creatively on projects designed to increase awareness of the university among a variety of constituents. The Office of Strategic Communication also fosters partnerships with three key affiliate organizations, the Wisconsin Foundation and Alumni Association, Wisconsin Alumni Research Foundation and UW Health, as well as our many UW–Madison schools and colleges.